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Efrati will build upon the brand’s multicategory growth and deliver against the objective of becoming the world’s largest wellness brand.
October 25, 2023
By: Jamie Matusow
Editor-in-Chief
ODDITY, the consumer technology platform behind IL MAKIAGE and SpoiledChild, has appointed Gil Efrati to the role of CEO of SpoiledChild. As CEO, Efrati will build upon the brand’s multicategory growth and “deliver on the objective of becoming the world’s largest wellness brand.” Efrati joins ODDITY from Resident, where, as CMO, he successfully scaled the business of the online mattress company. Prior to Resident, Efrati spent 7 years at Google leading a variety of ecommerce-focused growth teams.
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